IE-Annual-Report-2023

Purpose and Strategic Priorities Purpose and Strategic Priorities Purpose Our purpose is to enable and empower people, communities and businesses across Ireland to thrive online. Vision Our vision is that our organisation is recognised as a positive driving force in Ireland’s digital economy, enabling Ireland’s online community to thrive and prosper, and that the .ie domain name system (DNS) is recognised worldwide as resilient, secure and trusted. Mission Our mission is to elevate Ireland’s digital identity by providing a trusted, resilient and accessible .ie Internet domain. Strategic Priorities Protect To protect the integrity, confidentiality, availability and reliability of the registry’s mission critical systems and processes. Grow To grow the registration base, by generating new registration growth greater than our competitors and maximise .ie renewal rates. We will incentivise, grow and develop our channel partners and we will create demand for .ie with indirect marketing and content marketing through our programmes and publications. Create To create a centre of expertise in three areas; providing data metrics and data visualisation; providing online self-assessment security tools; and supporting undergraduate applied research on Internet-related topics. Develop To develop a people-centred culture in a digital age – an inclusive working environment, where our people are fully engaged and where continuous personal and professional development is a strategic priority for all. Specifically, to develop, by 2024, new internal skill sets with an innovative mindset. IE Domain Registry CLG t/a .IE / Annual Report & Review 2023 3